CREATING IMMERSIVE SOCIAL MEDIA APPS: UNVEILING THE IMPACT OF AR AND VR ON USER ENGAGEMENT

In the ever-evolving digital realm, social media has become an indispensable part of our daily lives. As technology progresses, users are increasingly drawn to more captivating and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) step in, transforming the landscape of social platform interactions. For companies a